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Welcome to the 2018 AFS Annual Meeting, being held this year, in conjunction with FPA in Chicago!
Tuesday, October 2 • 2:30pm - 3:20pm
E3b - Variance in Client’s EEG Responses When Using Different Communication Methods: Ways to Ask Questions to Obtain More Accurate Answers

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This study utilizes neuro-technology to measure the clients’ psychophysiological status by comparing two types of communication methods, written communication and verbal communication. Specifically, the electroencephalography (EEG) measures clients’ responses to each communication method. In other words, this study will investigate how clients react to two types of communications by employing quantitative EEG signal analysis. The results of this study will have implications for the methods used to obtain sensitive information from clients. The results of this study have important implications for financial planners and advisors, suggesting that professionals should be more careful when asking clients sensitive questions. The written communication contained more questions, and the questions were more sensitive and complicated than those given in the oral communication. Further analysis with brain waves (alpha, beta, theta, and gamma) will come if the study is accepted to AFS conference.

Author(s): Wookjae Heo, Ann-Marie Junker, Youngdeok Lee

Presenters
avatar for Wookjae Heo

Wookjae Heo

Assistant Professor, South Dakota State University


Tuesday October 2, 2018 2:30pm - 3:20pm
Michigan 1C

Attendees (2)