Welcome to the 2018 AFS Annual Meeting, being held this year, in conjunction with FPA in Chicago!
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Tuesday, October 2 • 3:30pm - 4:20pm
F1b - Finding the Next Major Donor: The Relationship between Financial Planning Horizon and Charitable Giving [CFP Estate Planning]

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Previous research has studied the characteristics associated with the presence and amount of charitable giving. However, few of these studies have explored the relationship between financial planning horizon and philanthropic donations, especially large donations. Using cross-sectional and longitudinal analysis of the Health and Retirement Study data, this paper explores the factors associated with charitable giving over time with a particular focus on identifying the characteristics that predict major donors.  Although practitioners can typically expect future giving to be predicted by past donations, it is important to be able to identify factors indicating the likelihood of an unusually large gift. The study of this paper concludes that American adults who have longer financial planning horizon are more likely to make charitable donations, ceteris paribus. Among donors whose giving exceeds small “social compliance” gifts, major gifts are usually predicted by long-term financial planning horizon, wealth, religious activity frequency, volunteer experience and education.

Author(s): Zhikun Liu, Russell James, III

avatar for Zhikun Liu

Zhikun Liu

Director of Research, Empower Retirement®

Tuesday October 2, 2018 3:30pm - 4:20pm CDT
Michigan 1A

Attendees (4)